Amy Boek

Amy Boek is Vice President of Brand Strategy at Go Fish Tourism + Business Events, guiding strategic direction for tourism clients. With nearly 20 years of experience, she has held leadership roles including Vice President of Marketing at Zartico, Chief Marketing Officer at the Amelia Island Convention & Visitor Bureau, and has served on boards including Destinations Florida and VISIT FLORIDA. Amy’s deep industry experience includes data-driven marketing, media planning, creative strategy, and destination leadership. She holds a degree in public relations and marketing from Murray State University.