Beth Freedman

Beth Freedman is EVP, Global Integrated Marketing at MMGY Global, the world's leading integrated marketing company specializing in travel, tourism and hospitality. With more than 25 years of experience across both travel brands and global consumer businesses, Beth specializes in building integrated growth strategies that connect paid, owned and earned channels to influence audiences across B2C and B2B2C journeys.

Before joining MMGY Global, Beth held senior leadership roles at Saatchi & Saatchi and Dentsu, where she worked with brands including Apple, Facebook, United Airlines, Scenic Cruises, Hermès, The Bahamas and the BBC. Today, she leads integrated marketing across MMGY Global, helping travel and hospitality organizations navigate changing consumer expectations, unlock growth and build enduring connections with travelers worldwide.