Chad Netherland

Chad Netherland is a tourism and entertainment leader who blends live-venue energy with strategic growth. As Gatlinburg’s President & CEO, he directs marketing, public relations, and destination development, using storytelling, data-driven marketing, and collaborative leadership to create unforgettable guest experiences and measurable economic impact. With roots in live entertainment and attractions management, Chad has led teams of 100+ employees, forged high-impact partnerships, and delivered multi-million dollar revenue outcomes.