Crystal Blaskis

As Vice President of Marketing & Communications for Visit Florida Keys & Key West, Crystal Blaskis helps define how one of the nation’s most distinctive destinations is positioned, promoted, and understood by travelers. Her work encompasses brand strategy, stakeholder engagement, and productive partnerships, with an emphasis on turning information into action and creating alignment around opportunities that strengthen the destination and its visitor economy.

Crystal brings a strong and steady voice to her role, with a keen focus on intentional decision-making and a collaborative approach that brings people and perspectives together. She believes effective destination marketing starts with understanding what matters to travelers and communities, then responding thoughtfully to emerging opportunities and building partnerships that create meaningful, long-term impact.