David Williams

David M. Williams is the Associate Managing Director of the Utah Office of Tourism, where he oversees domestic and international marketing and research. After joining the office in 2003, he helped create the Tourism Marketing Performance Fund, which finances the State’s tourism promotion. He has overseen award-winning campaigns, including those for The Greatest Snow on EarthⓇ and The Mighty FiveⓇ national parks. He was inducted into the Utah Tourism Hall of Fame in 2021. Prior to his state service, Dave held several roles in the private sector including at The Gallup Organization and Iomega Corporation. He earned his MBA and bachelor's in marketing from the University of Utah. Outside of work, Dave and his wife love exploring the Utah outdoors, playing sports, and attending athletic events with their sons, daughters-in-law, and granddaughter.