Erika DiProfio

Erika DiProfio is the Associate Vice President of Global Brand Advertising at Visit California and leads the organization’s global advertising strategy and execution, creation of brand assets deployed in the advertising channels, and oversees the agency of record. As a graduate of San Diego State University, she has had the pleasure of working with amazing brands and destinations such as The San Diego Museum of Art, Omni Hotels & Resorts, W Hotel, Slater's 50/50, Souplantation, SeaWorld and Sesame Place California.

Erika is married and has two daughters – with whom she spends time exploring California and attending dance performances. She also enjoys sipping a glass of wine usually outside in her backyard with friends and paired with a delicious charcuterie board prepared by her daughters.