Lindsey Norment

Managing Director, Brand and Creative
Virginia Tourism Corporation
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Catch Lindsey Norment

Lindsey Norment serves as the Managing Director of Brand & Creative for the Virginia Tourism Corporation. In this role, she leads the strategic direction and execution of the iconic Virginia is for Lovers brand, overseeing integrated advertising, creative services, and agency partnerships to drive visitation and economic impact for the Commonwealth.

Ms. Norment has 20 years of experience in marketing and communications, including 12 years at Virginia Tourism. She is a graduate of James Madison University, where she studied Media Arts and Design, and she recently earned an MBA from the University of Richmond.

In her free time, she enjoys discovering Virginia’s hidden gems, exploring local wineries, and traveling abroad, always returning home to spend time with her dog, Libbie.