Rachel Riley

Rachel Riley is an award-winning multimedia storyteller with more than 22 years of experience from writing, to in front of and behind the camera for both the news and tourism industries.

As the Vice President of Marketing & Communications for the Valley Forge Tourism & Convention Board (VFTCB), Rachel serves as an organizational spokesperson and oversees all marketing, media buys, creative, web, relationships with the press, social media, public relations, arts and culture, government and regional relations, Visitor Services & the Montgomery County Welcome Center at Valley Forge National Historical Park, and Monty the Fox mascot. She works closely to support the senior executive team on presentations, and guest-speaking appearances, as well as presenting to county municipal meetings throughout the year.

In 2024, Rachel was named one of Global 100’s 2024 Women in Leadership, and received Holy Family University’s Alumni Achievement Award. She was also named one of Metro Philadelphia’s Power Women in 2022, was also one of the Philadelphia Business Journal’s 2021 40 Under 40, and a PR News’ Top Women in PR in 2019. In just four years, she was promoted from a manager to a director to senior director to associate vice president, and also earned Honorable Mention for PR News PR People Media Relations Professional of the Year.

Rachel has helped launch dozens of creative brands, videos, and events including three firsts for the VFTCB: Crave Montco Month, Arts Montco Week, and Montco Jazz Fest. She leads the charge for the annual Valley Forge Freedom from Hunger Food Drive, which has collected the monetary equivalent of 400,000 pounds since 2015. Rachel’s department also oversees the execution of the annual Valley Forge Revolutionary 5-Mile Run at Valley Forge Park, which has raised more than $750,000 in its 18 years. Since 2018, she has helped the VFTCB apply for and win more than 200 awards. To date, the organization has earned millions of marketing impressions, more than 10,000 article placements for an exposure of more than 10 billion, and has led the VFTCB’s social media growth to more than 250,000 with 20 million video views and individuals reached.

A member of the Public Relations Society of America, and the Philadelphia Public Relations Association, Rachel has presented at e-Tourism Summit, and Visit Philly’s Social Media Day.