Samantha Fleischman

Samantha Fleischman is the Associate Director of B2B Marketing, Creative Strategy & Production for Tripadvisor's U.S. team, where she leads innovative marketing initiatives that support the advertising side of the business. With over 15 years of experience across Tripadvisor, Evite, SHE Media, Hearst, and Condé Nast, she specializes in creative strategy, brand storytelling, and helping advertisers turn insights into impactful marketing. Passionate about the future of the industry, Samantha is particularly interested in how emerging technologies, including AI, are transforming creativity, content, and the traveler experience. She brings a practical, marketer-first perspective on using innovation to build stronger brands and drive meaningful results.