Tara Hewit

With more than 15 years of experience building brands, Tara Hewit is a marketing leader with expertise spanning destination marketing, professional sports, aviation, and travel. As Senior Brand Manager of Destination Marketing for the Charlotte Regional Visitors Authority, she leads brand strategy and integrated marketing campaigns that promote Charlotte as a premier destination for leisure travel, meetings, conventions, and major sporting events.

Prior to joining the CRVA, Tara served as Senior Director of Marketing for Charlotte FC, where she helped grow the brand for one of MLS’ newest clubs while leading content strategy, digital marketing, retail, and events. She also spent nine years in MLB as the Marketing Director for the Cleveland Guardians, helping guide the organization's team name change – earning an Emmy Award for writing the name change video script narrated by Tom Hanks.

Earlier in her career, Tara held marketing and editorial positions with American Airlines and Pace Communications, where she developed campaigns, managed brand communications, and created travel content for national publications and official destination visitor guides, which ignited her love of travel. While she loves discovering new destinations, she'll tell you the best part of any trip is always the food.