AI Leadership Strategy for DMO CEOs
August 25, 2026 - 2:15pm to 3:15pm
Franklin 5-7
The Matador AI Council is a forum for 50+ DMO CEOs to define AI leadership strategy through the lens of change management and organizational culture. This session begins with two Council members describing how they’re leading AI transformation across their organizations to drive new business outcomes. Then we’ll shift to a peer-to-peer roundtable conversation for participants to share their best practices for successfully implementing AI platforms and processes.
Takeaways:
- How CEO and leadership AI fluency drive success more than anything.
- How agents increase the ROI for AI beyond micro-productivity hacks.
- How organization design is catching up to the technology.
- How to ensure governance overkill doesn’t suppress adoption.