The Test They Don't Want You to Run

Every vendor claims to deliver the best performance, and every one of them has a deck that proves it. So how does a DMO know who's actually driving results?

This session walks through how to design an honest, head-to-head media test so you can evaluate partners based on performance instead of taking their word for it. It's practical, a little provocative and entirely on the side of the buyer. Best of all, you don't need to be a media buyer to use these principles. Whether you're a CEO, CMO, marketing manager or board member, you'll leave knowing the questions to ask and how to separate great storytelling from great performance.

Takeaways:

• A repeatable head-to-head testing blueprint you can apply with any vendor and at any budget level.
• How to identify attribution overlap and understand why two vendors can both claim to "win" the same campaign.
• A practical vendor audit checklist, including the questions every media partner should be prepared to answer.