Schedule



ESTO delivers bold content, dynamic learning formats and opportunities to connect and equip destination marketing leaders with insights they can immediately put into action.

Explore the full schedule to start planning your experience at ESTO.

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Monday, August 24
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9:00am - 10:30am

Workshop

  • Brand USA Partner Session focused on the Canadian Market
    Sponsored by
    Brand USA
    Liberty Ballroom
    Philadelphia Marriott Downtown
    More Details

    Canadian traveler behavior is evolving, and so is Brand USA's approach. This session unpacks the latest research and consumer insights from one of the United States' most important markets and introduces a laser-targeted strategy designed to rebuild momentum. Brand USA will also share opportunities where partners can plug into this effort and amplify their reach in the market.