Colton Steer

Colton Steer is the CEO of High Level Promotions, a national sponsorship and naming rights firm that helps destinations, municipalities, and sports complexes turn underutilized assets into sustainable, six- and seven-figure revenue. Over the past several years, he has built HLP into a firm trusted by public and private partners across the country, from small-town sports complexes to large-scale sports/entertainment-anchored developments, to design partnerships that fund construction, operations, & more without raising taxes or rates. Known for a relationship-first approach, HLP builds sponsorship models that balance financial performance with community impact and long-term brand equity, giving destinations a repeatable playbook for unlocking revenue from the assets they already own.