Ellyn HurWitz

Ellyn Hurwitz is an accomplished marketing leader with deep expertise in the media industry, known for building high-impact programs that elevate brands and drive revenue growth. As Marketing Director at Smithsonian Media, she leads dynamic, cross-platform campaigns that bring content to life across digital, print, and events—creating meaningful connections between stories and the audiences who discover them.
With more than 25 years of experience, Ellyn has continually evolved alongside the industry, blending data-driven insights with creative storytelling that meets audiences where they are and anticipates where they’re headed next. Prior to joining Smithsonian Media, she held senior marketing roles at SELF and Premiere magazines.
Her work sits at the intersection of content and commercial strategy—delivering campaigns that capture attention, deepen engagement, and create lasting impact in today’s digital-first media landscape.