The Importance of Trusted Content in the Age of AI

In a world overflowing with AI generated information, trusted storytelling has never mattered more. Join us for an inspiring, hands on session with Smithsonian—America’s storyteller—to uncover how authoritative content can elevate your digital campaigns and spark deeper audience engagement.Whether you’re navigating tight budgets or striving to stand out in a crowded landscape, you’ll leave with actionable strategies, fresh ideas, and Smithsonian backed insights to strengthen your brand’s narrative.Following the success of our 250 Places to Celebrate America partnership, we’re offering an exclusive preview of Smithsonian’s new initiative for 2027—Hidden Natural Wonders, and concrete guidance on how to use this idea to amplify your destination’s visibility and impact.