Jaime Duffy

Jaime Duffy is the Senior Travel Director at Smithsonian Media, where she leads cross-platform advertising for the company’s top-performing travel category. With over 20 years of experience in media and category repositioning, she brings a strategic and creative lens to tourism marketing. She has deep expertise in the digital space and is passionate about using data-driven insights to bring storytelling to life across multiple platforms. Her work has fueled consistent revenue growth for domestic and international tourism, cruise, and airline clients. Prior to Smithsonian Media, Jaime held Director positions at Hollywood.com and USA Today where she delivered cross platform digital sales solutions.