From Dust Collector to Daily Driver - Implementing your Destination Plan

If your community is asking, “Why are we doing another tourism plan?” or “Is this just going to collect dust?”, then it’s time to reset the conversation. Creating the plan matters, but implementation is what actually drives change. This roundtable session is infused with a panel to help participants focus on how to move beyond the document and use the strategic plan as a practical, everyday tool to align partners, guide decisions and actually get s**t done.