7:30am - 5:00pmExperience
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Step into the ESTO Cares Activation Lounge to continue giving back! Build more kits, connect with fellow attendees, and make an impact in our local community. Whether you’re assembling essentials, sharing a smile, or learning how to extend your volunteer efforts beyond the conference, this is your space to make a difference—one kit at a time.
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Destination Services
Stop by for some giveaways, courtesy of Visit Phoenix and Visit Arizona.
Sip & Say Hi with U.S. Travel
4:30 - 5:30 PM
During “Me Time,” swing by to mix, mingle, and sip with the U.S. Travel team! Grab a drink, say hello, and enjoy good company.
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Sponsored byCvent
8:00am - 9:00amNetworking
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Sponsored byFuture Partners
Continental Breakfast Menu
Season's Best Fruits & Berries (V, GF)
Assortment of Fruit & Greek Yogurts (Veg, GF)
-Granola (Veg, GF, DF, CN)
Breakfast Bakeries & Gluten Friendly Muffin Tops (Veg)
-Accompanied by Sweet Butter, Assorted Fruit Jams
Southwest Breakfast Burrito
-Scrambled Eggs, Chorizo Sausage, Potato, Pepper-Jack Cheese, Locally Made Tortilla, Salsa Verde
-Meatless option available upon request
Beverages
Coffee and Tea Service
GF = Gluten Free; DF = Dairy Free; CN = Contains Nuts; Veg = Vegetarian; V = Vegan
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Visit our Genius Bar to chat with featured AI experts, our featured "geniuses", ready to answer your questions, share tips, and guide you through all things AI.
Table 1
Greg Oates
Director of AI Advocacy
Matador Network
Table 2
Lauran Peoples
Director of Sales Marketing & Business Development
Visit Richmond, VA
8:15am - 9:00amConcurrent Session: Peer-to-Peer Roundtable
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Pre-Registration Required
Social media never slows down—so how are you keeping up? Join fellow destination marketers in this collaborative roundtable to explore what’s really working in destination social media, from influencer partnerships to viral UGC moments. Swap ideas, dig into platform shifts and talk honestly about what it takes to stay relevant in a constantly evolving digital world.
To foster more focused, meaningful conversation, registration is capped at 60 participants.
Advance RSVP required through your personalized schedule
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Pre-Registration Required
DMOs with growing budgets are navigating a complex and fast-moving digital landscape. This roundtable is for teams working with budgets over $5 million to share ideas, explore digital trends and discuss what’s connecting with today’s traveler. From social media to paid media and co-op programs, connect with peers to trade practical strategies and insights that drive engagement and impact.
To foster more focused, meaningful conversation, registration is capped at 60 participants.
Advance RSVP required through your personalized schedule.
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Pre-Registration Required
Doing more with less is the reality for many destinations. Discover how to turn constraints into creative advantage in this roundtable for DMOs with budgets under $5 million. Share what’s working across digital platforms, and explore how peers are maximizing reach, managing priorities and driving results with focused, flexible strategies.
To foster more focused, meaningful conversation, registration is capped at 60 participants.
Advance RSVP required through your personalized schedule.
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Pre-Registration Required
When you're managing a major budget, creativity and strategy both matter. This roundtable is for States with budgets over $10 million, looking to trade ideas, highlight bold campaign work and explore what’s delivering real results. From innovative tactics to scalable solutions, join peers to reimagine what’s possible in high-impact destination marketing.
To foster more focused, meaningful conversation, registration is capped at 60 participants.
Advance RSVP required through your personalized schedule.
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Pre-Registration Required
States with mid-level budgets are uniquely positioned to test, adapt and scale with purpose. In this roundtable for those working with budgets less than $10 million, join peers to trade ideas, dig into digital trends and explore how to get the most out of your media mix. From co-ops to campaign planning, it’s a space for practical strategy, shared insight and smarter outcomes.
To foster more focused, meaningful conversation, registration is capped at 60 participants.
Advance RSVP required through your personalized schedule.
8:30am - 8:40amExperience
9:00am - 5:00pmExperience
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Step into the Phoenix Pop-Up Shop Experience and discover the vibrant spirit of the city through its local makers and artisans. Browse a curated selection of products from talented Phoenix vendors—featuring everything from handcrafted goods to locally inspired treats. It’s the perfect chance to take home a unique piece of Phoenix while supporting the businesses that make our community thrive.
Chilttepica Products
Family-owned Chilttepica brings the bold, smoky heat of the legendary chiltepin—the ‘mother of all chiles’—to every season.
Grandeur Lathers
Luxury plant-based bath and body care—handcrafted soaps, solid hair care, and lotion bars in sustainable, plastic-free packaging.
Visit Phoenix Pop-Up Shop
Snag desert-inspired apparel, gifts, and goodies to zhuzh up your style and show off your Sonoran Desert adventure.