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Doors open at 6:00 PM.

Program starts at 6:30 PM.

Step into the spotlight at the 2025 ESTO Awards, an inspiring evening hosted by Emcee Yetta Gibson, where we honor the most visionary minds in destination marketing. Prepare for an unforgettable night where creativity and innovation shines and the powerful ideas that travel connect people to places. Don your most dazzling bronze, amber metallics and Southwest-inspired attire.

Dinner Sponsored by Miles Partnership.

Plated Dinner Menu

Charcuterie Board

-Mole Salami, Spanish Chorizo, Manchego Cheese, Hatch Chili Cheddar, Fresno Pepper Jam, Spanish Olives, Marcona Almonds, Rustic Crackers

Braised Beef Short Rib (GF)

-Boursin Whipped Potato, Broccolini, Roasted Mushroom Cabernet Demi

Stuffed Acorn Squash (V, GF) - upon request

-Quinoa, Roasted Corn, Mushrooms, Onion, Roasted Baby Carrots, Broccolini, Pomegranate Gastrique

Dessert

Orange Blossom Water Macarons

Blackberry Basil Panna Cotta

Lemon Verbena Pol de Creme

Angel Food Cake, Fresh Strawberries

Beverages

Coffee and Tea Service

GF = Gluten Free; DF = Dairy Free; CN = Contains Nuts; Veg = Vegetarian; V = Vegan

Pre-Registration Required

Join us for a relaxing and rejuvenating experience on August 19th where you’ll flow through a gentle yoga session that emphasizes connecting with the body, breath, and mind, encouraging physical, mental, and emotional well-being. Each participant will be provided with water, a towel, and a yoga mat. Comfortable attire recommended.

Advance RSVP required through your personalized schedule.

Pre-Registration Required

Immerse yourself in the soothing vibrations of our sound healing led by our local sound healer. This experience combines ancient healing techniques with the harmonious sounds of crystal bowls and other therapeutic instruments. End your session with a guided meditation, taking you to a grounded and relaxed mental state allowing you to conquer your week with a heightened sense of clarity and peace. Each participant will be provided with water, a towel, and a yoga mat. Comfortable attire recommended.

Advance RSVP required through your personalized schedule.

Destination Services

Stop by for some giveaways, courtesy of Visit Phoenix and Visit Arizona.

Sip & Say Hi with U.S. Travel

10:15 - 10:45 AM

During the break, swing by to mix, mingle, and sip with the U.S. Travel team! Grab a beverage, say hello, and connect with friends old and new.

Continental Breakfast Menu

Season's Best Fruits & Berries (V, GF)

Assortment of Fruit & Greek Yogurts (Veg, GF)

-Granola (Veg, GF, DF, CN)

Breakfast Bakeries & Gluten Friendly Muffin Tops (Veg)

-Accompanied by Sweet Butter, Assorted Fruit Jams

Scrambled Eggs, Canadian Bacon, White Cheddar, Pepper Jam, English Muffin

-Meatless option available on request

Beverages

Coffee and Tea Service

GF = Gluten Free; DF = Dairy Free; CN = Contains Nuts; Veg = Vegetarian; V = Vegan

Visit our Genius Bar to chat with featured AI experts, our featured "geniuses", ready to answer your questions, share tips, and guide you through all things AI.

Table 1

Greg Oates

Director of AI Advocacy

Matador Network

Table 2

Dan Flores

Head of Tourism

Satisfi Labs

Sign Up Here.

Look Sharp. Be You. Refresh Your Headshot!

Make a lasting impression, both online and in person. Stop by the headshot lounge at the top of the escalators during ESTO to receive a complimentary professional headshot, courtesy of Travelzoo.

Whether you are updating your LinkedIn profile, refreshing your company bio, or simply looking for a high-quality, professional photo, our onsite photographer will help you look your best while capturing your authenticity.

It’s quick, seamless, and a great reason to learn more about how Travelzoo supports professionals like you.

The Artificial Intelligence (AI) Playground at U.S. Travel’s ESTO 2025 will equip destination marketers with the knowledge, confidence, and tools to embrace AI as a transformative force in travel marketing and destination promotion. This interactive activation space will blend education, hands-on exploration, and real-world applications to help DMOs understand how AI works—and more importantly, how they can leverage it to elevate their strategies and drive impact for their destinations.  

Pre-Registration Required

From visitor engagement to behind-the-scenes optimization, AI is reshaping how destinations show up. In this interactive discussion, connect with industry peers to explore real-world applications of AI—from chatbots and smart recommendations to campaign automation and data insights. Bring your questions, your wins and your work-in-progress strategies.

To foster more focused, meaningful conversation, registration is capped at 60 participants.

Advance RSVP required through your personalized schedule.