8:15am - 9:00amConcurrent Session: Peer-to-Peer Roundtable
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Pre-Registration Required
As destinations grow, so does the impact on communities, travelers and the people who help shape them. This interactive roundtable explores how to approach destination development with care—balancing tourism demands with local needs, enhancing experiences and building strong partnerships. Join peers to exchange real-world insights and rethink what it means to grow sustainably and equitably.
During this session, follow along using this link: https://www.scenicsedona.com/hike/
To foster more focused, meaningful conversation, registration is capped at 60 participants.
Advance RSVP required through your personalized schedule.
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Pre-Registration Required
You don’t need a big budget to tell a powerful story. In this hands-on working session, the Smithsonian shares practical tips and digital strategies to help destinations craft compelling content that resonates. Get inspired by what’s ahead for the nation’s 250th anniversary—and walk away with tools to bring your destination’s story to life in meaningful, lasting ways.
To foster more focused, meaningful conversation, registration is capped at 60 participants.
Advance RSVP required through your personalized schedule.
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Pre-Registration Required
Not all trends matter equally—so which ones are worth your attention? In this collaborative session, you’ll join fellow destination marketers to explore key developments in digital marketing, share real-world insights and discuss what’s moving the needle at the local level. Walk away with peer-tested perspectives you can apply immediately.
To foster more focused, meaningful conversation, registration is capped at 60 participants.
Advance RSVP required through your personalized schedule.
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Pre-Registration Required
In today’s climate, political issues can quickly shape how travelers and stakeholders view your destination. This conversation will focus on how DMOs can respond with confidence—using thoughtful messaging, proactive planning and coordinated communication to maintain trust and clarity. Connect with fellow leaders to exchange best practices and hear how others are navigating shifting perceptions in real time.
To foster more focused, meaningful conversation, registration is capped at 60 participants.
Advance RSVP required through your personalized schedule.
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JW Marriott
Pre-Registration Required
Driving long-term impact starts with rethinking how we lead and manage our destinations. This roundtable conversation dives into the evolution from traditional marketing to destination management and how culture, leadership and systems must evolve to keep up. Come ready to share, learn and collaborate with others navigating similar challenges, and leave with insights to inspire meaningful transformation at home.
To foster more focused, meaningful conversation, registration is capped at 60 participants.
Advance RSVP required through your personalized schedule.
8:30am - 8:45amExperience
9:00am - 12:45pmExperience
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Sponsored bySimpleview, a Granicus Company
Pause, unwind, and recharge in the Wellness Lounge—your personal reset zone amidst the conference buzz. Sponsored by Simpleview, a Granicus Company, drop in for a complimentary chair massage from licensed therapists and take a few minutes to relax, reset your mind, and release tension. No sessions, no signup—just real relief, right when you need it. Because great ideas start with a clear head.
9:00am - 3:00pmExperience
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Step into the Phoenix Pop-Up Shop Experience and discover the vibrant spirit of the city through its local makers and artisans. Browse a curated selection of products from talented Phoenix vendors—featuring everything from handcrafted goods to locally inspired treats. It’s the perfect chance to take home a unique piece of Phoenix while supporting the businesses that make our community thrive.
Chilttepica Products
Family-owned Chilttepica brings the bold, smoky heat of the legendary chiltepin—the ‘mother of all chiles’—to every season.
Grandeur Lathers
Luxury plant-based bath and body care—handcrafted soaps, solid hair care, and lotion bars in sustainable, plastic-free packaging.
Visit Phoenix Pop-Up Shop
Snag desert-inspired apparel, gifts, and goodies to zhuzh up your style and show off your Sonoran Desert adventure.
9:15am - 10:15amFeatured Session
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Retail has long led the way in turning customer insights into powerful marketing—and now they’re pushing even further, building proprietary platforms, monetizing data and reshaping the consumer experience. What does that mean for destination marketers? A lot. In this dynamic panel, hear from leaders in retail and tourism as they break down how to borrow the best from retail to create scalable, standout experiences that drive loyalty, revenue and impact to visitor experiences. Bring home fresh, real-world strategies to differentiate your destination in an increasingly competitive market.
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Is the influencer bubble about to burst? Are group tours dead? Is AI really coming for our jobs? This interactive, fast-paced session puts a cross-industry panel in the hot seat to address common rumors and bold predictions shaping the future of travel. Panelists will react to industry rumors live - confirming, denying, or reframing them, and sharing what shifts they are actually making in response, followed by a quick discussion of why, and how they are (or are not) adapting.
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Youth sports travel is booming, and destinations are recognizing its value as a high-yield, high-impact segment. This session will explore how cities are building strategies around tournaments, enhancing the family experience, and forming strong partnerships with event organizers.
- Best practices for destinations to partner with rights holders and organizers
- Customizing the family experience (dining, downtime, marketing)?
- Infrastructure investments that can make the difference
10:00am - 11:00amExperience
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Visit our Genius Bar to chat with featured AI experts, our featured "geniuses", ready to answer your questions, share tips, and guide you through all things AI.
Table 1
Greg Oates
Director of AI Advocacy
Matador Network
Table 2
Rudi Thun
Chief Operating Officer
Mindtrip