12:00pm - 12:45pmConcurrent Session: Presentation
-
In a world where content is everywhere, connection is the new currency. This dynamic conversation will explore how modern storytelling—through influencers, creators, and destination marketers—is reshaping how travelers discover, engage with, and choose their next adventure.
Join a top travel influencer, a destination marketing leader, and a content strategist as they unpack what it takes to craft stories that resonate, go viral, and drive results. From authenticity and trust to algorithm-friendly creativity, we’ll dive into the strategies that are redefining reach—and what it means for your destination’s voice in the digital landscape. -
In a sea of sameness, creative risk is your edge. Explore how destination marketers can take bold, intentional leaps in visual and storytelling campaigns—without losing brand trust or stakeholder support. You'll learn a buildable framework for testing creative ideas, explore tools to champion bold thinking internally and draw inspiration from proven campaigns that broke the mold and delivered.
-
In a crowded market, loyalty is everything. This eye-opening case study breaks down what truly drives long-term brand love—from trust and connection to consistency and value. Hear what real consumers have to say about the brands—big and small—they stick with, and why. You’ll leave with fresh insights and practical takeaways to help your destination rise above the noise, grow market share and turn one-time visitors into lifelong visitors.
-
Over the next four years, the U.S. will welcome more than 30 million international visitors for major events—putting unprecedented pressure on our travel system and infrastructure. Seizing this once-in-a-lifetime opportunity requires a modernized approach that balances security, efficiency and the travel experience. During this fireside chat, U.S. Travel and U.S. Customs and Border Protection (CBP) will discuss innovations—from biometric technology to process improvements—that are transforming the entry experience for returning Americans and international visitors. The conversation will also cover CBP’s preparations for the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics—and offer a preview of what DMOs and travelers can expect at U.S. ports of entry.
12:45pm - 2:15pmMain Stage
-
Close out ESTO 2025 with bold ideas, personal inspiration, and real momentum. From Capitol Hill insights to courageous leadership, this session is all about turning what you’ve learned into action.
Featuring:
- U.S. Travel Policy Call to Action – How you can shape national outcomes
- Jenny Wood: Wild Courage – An energizing keynote on leading with purpose and confidence
- Reflection & Rally – One bold step. One team idea. One way to move the industry forward.
The future of travel isn’t coming. You’re building it. Let’s go.
Lunch Buffet Menu
Market Style Asian Chopped Salad
-Tender Greens, Shaved Carrots, Bell Peppers, Cilantro, Scallions, Crunchy Wonton Strips, Creamy Sesame Dressing (Veg, GF), Ginger Soy Vinaigrette (V, GF)
Mongolian Steak (DF)
-Beef Tips, Broccoli, Mushrooms, Garlic, Sweet Soy, Scallions
Teriyaki Chicken (GF, DF)
-Seared Chicken, Peppers, Onions, Snap Peas, Teriyaki Sauce
Vegetable Fried Rice (V, GF)
-Carrots, Peas, Onions, Celery, Scallions
Stir Fry Vegetables (V, GF)
-Carrots, Snap Peas, Mushrooms, Baby Corn, Water Chestnuts
Desserts
Ube Cheesecake (Veg)
Mango Passionfruit Shooters (V)
Almond Sesame Cookies (Veg, GF, CN)
Matcha Tarts (Veg)
Beverages
Coffee and Tea Service
GF = Gluten Free; DF = Dairy Free; CN = Contains Nuts; Veg = Vegetarian; V = Vegan
2:30pm - 3:30pmConcurrent Session: Take Off Talk
-
Join us for a relaxed and refreshing take on advocacy training, complete with drinks! At Policy & Pints, you'll learn how to effectively tell your story, build relationships with policymakers, and make your voice heard-all while enjoying a beverage and casual conversation.
Whether you're a seasoned advocate or new to the game, this interactive session will leave you feeling confident, informed, and ready to make an impact.
Come for the insights, stay for the sips!
2:30pm - 6:00pmBeyond the Classroom
-
Hosted byExperience Scottsdale
Pre-Registration Required
About the Immersion: Arizona is home to 22 Native American Tribes, each with its own distinct traditions, yet proudly united by a rich heritage, that has shaped both the past and present of the region. This immersive experience offers a deep dive into Native dance, tribal customs, and the craftsmanship of more than 200 Native artisans at the Native Art Market in Old Town Scottsdale.
Be inspired as you create your own authentic memento, such as a dream catcher or beaded bracelet, alongside skilled artisans. Then, step next door to The Frybread Lounge, the first and only Indigenous – owned restaurant in Old Town Scottsdale, where you’ll savor traditional Native American Food and Drink.
This experience showcases, Experience Scottsdale’s dedication to celebrating and preserving Native American culture, fostering strong partnership with local tribes to ensure authentic, one-of-a-kind experiences that connect travelers to the regions’ Indigenous heritage.
Check-in: 2:30 p.m. – 2:45 p.m. at the JW Desert Ridge lower level Convention Center
Buses will load at 2:45 p.m. and depart at 3:00 p.m.
Limited to 30 participants. Hosted by Experience Scottsdale
Questions? Please contact [email protected].
Advance RSVP required through your personalized schedule.
2:30pm - 6:30pmBeyond the Classroom
-
Hosted ByVisit Phoenix
Pre-Registration Required
About the Immersion: At first glance, downtown Phoenix may seem like your typical city center, but beneath the surface lies an explosion of regional flavors and cultural identity – just waiting to be explored (and tasted)!
With more than 85% of the businesses in Phoenix’s downtown core locally owned, the city’s food scene is deeply rooted in its surroundings. Many establishments incorporate ingredients sourced directly from the Sonoran Desert, bringing a truly authentic taste of Phoenix to every dish.
On this experience you will visit some of downtown Phoenix’s most revered restaurants and bars, sampling bites and sips of Sonoran-style cuisine. And while tacos and margaritas may be a highlight, Sonoran ingredients are infused into every facet of the city’s diverse culinary scene.
As Phoenix continues to innovate and expand upon its dynamic food scene, you'll discover how destinations can leverage their culinary identity to drive tourism, create recognition and educate visitors on the culture, history and people behind the food.
Check-in: 2:30 p.m. – 2:45 p.m. at the JW Desert Ridge lower level Convention Center
Buses will load at 2:45 p.m. and depart at 3:00 p.m.
Limited to 50 participants. Hosted by Visit Phoenix
Questions? Please contact [email protected].
Advance RSVP required through your personalized schedule.