GRAND RAPIDS

TAKE A LOOK AT THIS YEAR'S PROGRAM

2022 Schedule of Events

Take a look at this year's schedule. Please note, times are subject to change.

All concurrent and general sessions will take place at the DeVos Convention Center.

Conference Credentials: All delegates are issued a name badge at registration. This non-transferable badge is required for admission to all official ESTO functions. Should an identification badge be lost, a replacement may be obtained at registration. Badges must be worn at all ESTO events.

*Requires advance registration

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Saturday, August 6
TIME & LOCATION	SESSION
Registration 8:00am to 4:00pm DeVos Place Convention Center Other	Registration Sponsored by Bandwango 8:00 am to 4:00 pm DeVos Place Convention Center Other
National Council of State Tourism Directors Board of Advisors Meeting 11:00am to 4:00pm Amway Grand Plaza Closed Meeting	National Council of State Tourism Directors Board of Advisors Meeting Sponsored by Sojern 11:00 am to 4:00 pm Amway Grand Plaza Closed Meeting
Experience Grand Rapids Destination Immersion Series: Beer City USA - Crafting a Destination Brand 1:00pm to 3:00pm DeVos Place Convention Center Networking	Experience Grand Rapids Destination Immersion Series: Beer City USA - Crafting a Destination Brand Sponsored by Simpleview Details Currently celebrating 10 years as the reigning Beer City USA titleholder, Grand Rapids has also been voted America’s Best Beer City, Beer Scene and Beer Town in national polls. We’ll visit Founders Brewing Company, the brewery that pioneered the city’s modern-day beer reputation, to explore the Founders story – and the many ways we boost tourism through beer. Includes beer tastings. Transportation provided. *Registration opens in July 1:00 pm to 3:00 pm DeVos Place Convention Center Networking
Experience Grand Rapids Destination Immersion Series: The Grand River - Restoring the Rapids 1:00pm to 3:00pm DeVos Place Convention Center Networking	Experience Grand Rapids Destination Immersion Series: The Grand River - Restoring the Rapids Sponsored by Simpleview Details There haven’t been any actual rapids in the Grand River that flows through downtown Grand Rapids in over 100 years. Learn about the community’s project to restore the river, return the rapids to Grand Rapids, and how a destination asset study and community collaboration is helping broaden support for this effort to enhance the natural, cultural, and commercial appeal of downtown’s riverfront. Includes a walking tour of the riverbanks and a cool craft beverage following the tour. *Registration will open in July 1:00 pm to 3:00 pm DeVos Place Convention Center Networking
Experience Grand Rapids Destination Immersion Series: The Power of Art - Creating a Scene 1:00pm to 3:00pm DeVos Place Convention Center Networking	Experience Grand Rapids Destination Immersion Series: The Power of Art - Creating a Scene Sponsored by Simpleview Details The 1969 installation of a massive Alexander Calder sculpture in downtown Grand Rapids jumpstarted a vibrant public art program that eventually led to the creation of ArtPrize® – the most attended public art event in the world, held in downtown Grand Rapids every other year. Take an exclusive guided walking tour featuring ArtPrize pieces that remain in downtown to learn how art put Grand Rapids on the global map. Afterwards, enjoy a beverage (on us!) at a local downtown spot for an art-filled recap. *Registration to open in July 1:00 pm to 3:00 pm DeVos Place Convention Center Networking
National Council of State Tourism Directors (NCSTD) Board of Advisors Dinner 6:00pm to 9:00pm Amway Grand Plaza Closed Meeting	National Council of State Tourism Directors (NCSTD) Board of Advisors Dinner Sponsored by Madden Media 6:00 pm to 9:00 pm Amway Grand Plaza Closed Meeting
Destinations Council Board of Advisors Dinner 6:30pm to 8:00pm Amway Grand Plaza Closed Meeting	Destinations Council Board of Advisors Dinner Sponsored by Madden Media 6:30 pm to 8:00 pm Amway Grand Plaza Closed Meeting

Sunday, August 7
TIME & LOCATION	SESSION
Destinations Council Board of Advisors Meeting 7:00am to 9:30am Amway Grand Plaza Closed Meeting	Destinations Council Board of Advisors Meeting Sponsored by Sojern 7:00 am to 9:30 am Amway Grand Plaza Closed Meeting
Registration 8:00am to 5:00pm DeVos Place Convention Center Other	Registration Sponsored by Bandwango 8:00 am to 5:00 pm DeVos Place Convention Center Other
ESTO Cares 8:30am to 11:00am DeVos Place Convention Center Other	ESTO Cares Details We are excited to welcome you to join us on Sunday, August 7 for ESTO Cares. More information is forthcoming. Stay tuned and enjoy this video from 2021. 8:30 am to 11:00 am DeVos Place Convention Center Other
Ideas & Inspiration 11:00am to 12:30pm DeVos Place Convention Center Other	Ideas & Inspiration Presented by Destinations Council Details Get ready for a game-changing announcement followed by content from your industry peers. 11:00 am to 12:30 pm DeVos Place Convention Center Other
Solutions Hub 12:30pm to 2:00pm DeVos Place Convention Center Other	Solutions Hub Sponsored by ADARA, Epsilon Data Management, Fuseideas, Madden Media, Nativo, Visa USA Inc. 12:30 pm to 2:00 pm DeVos Place Convention Center Other
Peer Open Forums 2:30pm to 4:30pm DeVos Place Convention Center Peer Open Forum	Peer Open Forums 2:30 pm to 4:30 pm DeVos Place Convention Center Peer Open Forum
Break 4:40pm to 5:00pm DeVos Place Convention Center Break	Break Sponsored by Lonely Planet 4:40 pm to 5:00 pm DeVos Place Convention Center Break
Now What? Industry Insights Post COVID 5:00pm to 6:00pm DeVos Place Convention Center Keynote	Now What? Industry Insights Post COVID Sponsored by Destination Analysts 5:00 pm to 6:00 pm DeVos Place Convention Center Keynote
Welcome Reception 6:30pm to 8:00pm DeVos Place Convention Center Networking	Welcome Reception 6:30 pm to 8:00 pm DeVos Place Convention Center Networking
Late Night Reception 8:00pm to 11:30pm Amway Grand Plaza Networking	Late Night Reception Sponsored by Zartico 8:00 pm to 11:30 pm Amway Grand Plaza Networking

Tuesday, August 9
TIME & LOCATION	SESSION
Networking Breakfast 8:15am to 9:00am DeVos Place Convention Center Networking	Networking Breakfast 8:15 am to 9:00 am DeVos Place Convention Center Networking
Registration 9:00am to 12:00pm DeVos Place Convention Center Other	Registration Sponsored by Bandwango 9:00 am to 12:00 pm DeVos Place Convention Center Other
Building a Better Workforce 9:15am to 10:15am DeVos Place Convention Center Keynote	Building a Better Workforce Sponsored by Crowdriff 9:15 am to 10:15 am DeVos Place Convention Center Keynote
Networking Break 10:15am to 10:45am DeVos Place Convention Center Break	Networking Break Sponsored by Ampersand 10:15 am to 10:45 am DeVos Place Convention Center Break
State Tourism Sessions 10:30am to 11:30am DeVos Place Convention Center State Tourism Staff	State Tourism Sessions Details Open to State Tourism Staff Only. More details coming soon! 10:30 am to 11:30 am DeVos Place Convention Center State Tourism Staff
Concurrent Sessions 10:45am to 11:45am DeVos Place Convention Center Concurrent Session Brand Marketing Data & Insights Diversity, Equity & Inclusion PR/Communications Marketing Technology	Concurrent Sessions Sponsored by NEAR, North America 10:45 am to 11:45 am DeVos Place Convention Center Concurrent Session Brand Marketing Data & Insights Diversity, Equity & Inclusion PR/Communications Marketing Technology
CEO Session* 10:45am to 12:15pm DeVos Place Convention Center CEO	CEO Session* Sponsored by Longwoods International 10:45 am to 12:15 pm DeVos Place Convention Center CEO
Networking Lunch 12:15pm to 1:15pm DeVos Place Convention Center Networking	Networking Lunch Sponsored by Arrivalist 12:15 pm to 1:15 pm DeVos Place Convention Center Networking
Expedia Shark Tank 1:15pm to 2:30pm DeVos Place Convention Center General Session	Expedia Shark Tank Sponsored by Expedia 1:15 pm to 2:30 pm DeVos Place Convention Center General Session
Networking Break 2:30pm to 2:50pm DeVos Place Convention Center Break	Networking Break 2:30 pm to 2:50 pm DeVos Place Convention Center Break
CEO Session* 3:30pm to 4:30pm DeVos Place Convention Center CEO	CEO Session* Sponsored by Longwoods International 3:30 pm to 4:30 pm DeVos Place Convention Center CEO
Concurrent Sessions 3:30pm to 4:30pm DeVos Place Convention Center Concurrent Session Brand Marketing Data & Insights Diversity, Equity & Inclusion PR/Communications Marketing Technology	Concurrent Sessions 3:30 pm to 4:30 pm DeVos Place Convention Center Concurrent Session Brand Marketing Data & Insights Diversity, Equity & Inclusion PR/Communications Marketing Technology
Closing Reception 5:00pm to 6:00pm DeVos Place Convention Center Networking	Closing Reception 5:00 pm to 6:00 pm DeVos Place Convention Center Networking
Destiny & Mercury Awards Dinner 7:30pm to 9:30pm DeVos Place Convention Center Other	Destiny & Mercury Awards Dinner Sponsored by Miles Partnership Details Learn about the awards and how to submit applications here. 7:30 pm to 9:30 pm DeVos Place Convention Center Other

GRAND RAPIDS

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TIME & LOCATION	SESSION
Networking Breakfast 7:45am to 8:30am DeVos Place Convention Center Networking	Networking Breakfast Sponsored by Omnitrak 7:45 am to 8:30 am DeVos Place Convention Center Networking
Registration 8:00am to 4:00pm DeVos Place Convention Center Other	Registration Sponsored by Bandwango 8:00 am to 4:00 pm DeVos Place Convention Center Other
Welcome Remarks 8:30am to 9:00am DeVos Place Convention Center General Session	Welcome Remarks 8:30 am to 9:00 am DeVos Place Convention Center General Session
Disruption & Innovation 9:00am to 10:00am DeVos Place Convention Center Keynote	Disruption & Innovation Sponsored by Matador Network 9:00 am to 10:00 am DeVos Place Convention Center Keynote
Networking Break 10:00am to 10:20am DeVos Place Convention Center Break	Networking Break Sponsored by Food Network 10:00 am to 10:20 am DeVos Place Convention Center Break
Concurrent Sessions 10:30am to 11:30am DeVos Place Convention Center Concurrent Session Brand Marketing Data & Insights Diversity, Equity & Inclusion PR/Communications Marketing Technology	Concurrent Sessions Sponsored by Gray Media 10:30 am to 11:30 am DeVos Place Convention Center Concurrent Session Brand Marketing Data & Insights Diversity, Equity & Inclusion PR/Communications Marketing Technology
State Tourism Sessions 10:30am to 11:30am DeVos Place Convention Center State Tourism Staff	State Tourism Sessions Details Open to State Tourism Staff Only. More information coming soon! 10:30 am to 11:30 am DeVos Place Convention Center State Tourism Staff
CEO Session* 10:30am to 12:00pm DeVos Place Convention Center CEO	CEO Session* Sponsored by MMGY Global 10:30 am to 12:00 pm DeVos Place Convention Center CEO
Picnic Lunch 12:15pm to 1:00pm DeVos Place Convention Center Networking	Picnic Lunch Sponsored by Tripadvisor 12:15 pm to 1:00 pm DeVos Place Convention Center Networking
ESTOx 1:00pm to 1:30pm DeVos Place Convention Center General Session	ESTOx Sponsored by AJR Media 1:00 pm to 1:30 pm DeVos Place Convention Center General Session
ESTOx: You Don't Need to be Happy 1:30pm to 2:00pm DeVos Place Convention Center General Session	ESTOx: You Don't Need to be Happy Sponsored by AJR Media 1:30 pm to 2:00 pm DeVos Place Convention Center General Session
Break 2:00pm to 2:20pm DeVos Place Convention Center Break	Break 2:00 pm to 2:20 pm DeVos Place Convention Center Break
CEO Session* 3:30pm to 4:30pm DeVos Place Convention Center CEO	CEO Session* Sponsored by MMGY Global 3:30 pm to 4:30 pm DeVos Place Convention Center CEO
Concurrent Sessions 3:30pm to 4:30pm DeVos Place Convention Center Concurrent Session Brand Marketing Data & Insights Diversity, Equity & Inclusion PR/Communications Marketing Technology	Concurrent Sessions 3:30 pm to 4:30 pm DeVos Place Convention Center Concurrent Session Brand Marketing Data & Insights Diversity, Equity & Inclusion PR/Communications Marketing Technology
Meet & Mingle Reception 4:30pm to 5:30pm DeVos Place Convention Center Networking	Meet & Mingle Reception 4:30 pm to 5:30 pm DeVos Place Convention Center Networking
Open Evening 5:30pm to 12:00am DeVos Place Convention Center Other	Open Evening 5:30 pm to 12:00 am DeVos Place Convention Center Other
Late Night Reception 8:00pm to 11:30pm Amway Grand Plaza Networking	Late Night Reception Sponsored by Zartico 8:00 pm to 11:30 pm Amway Grand Plaza Networking