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GRAND RAPIDS

TAKE A LOOK AT THIS YEAR'S PROGRAM
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Saturday, August 6
TIME & LOCATION SESSION
8:00 am to 4:00 pm
DeVos Place Convention Center
Other
11:00 am to 4:00 pm
Amway Grand Plaza
Closed Meeting
Sponsored by Simpleview

Currently celebrating 10 years as the reigning Beer City USA titleholder, Grand Rapids has also been voted America’s Best Beer City, Beer Scene and Beer Town in national polls. We’ll visit Founders Brewing Company, the brewery that pioneered the city’s modern-day beer reputation, to explore the Founders story – and the many ways we boost tourism through beer. Includes beer tastings.  Transportation provided.

*Registration opens in July

1:00 pm to 3:00 pm
DeVos Place Convention Center
Networking
Sponsored by Simpleview

There haven’t been any actual rapids in the Grand River that flows through downtown Grand Rapids in over 100 years. Learn about the community’s project to restore the river, return the rapids to Grand Rapids, and how a destination asset study and community collaboration is helping broaden support for this effort to enhance the natural, cultural, and commercial appeal of downtown’s riverfront. Includes a walking tour of the riverbanks and a cool craft beverage following the tour.

*Registration will open in July 

1:00 pm to 3:00 pm
DeVos Place Convention Center
Networking
Sponsored by Simpleview

The 1969 installation of a massive Alexander Calder sculpture in downtown Grand Rapids jumpstarted a vibrant public art program that eventually led to the creation of ArtPrize® – the most attended public art event in the world, held in downtown Grand Rapids every other year. Take an exclusive guided walking tour featuring ArtPrize pieces that remain in downtown to learn how art put Grand Rapids on the global map. Afterwards, enjoy a beverage (on us!) at a local downtown spot for an art-filled recap.

*Registration to open in July

1:00 pm to 3:00 pm
DeVos Place Convention Center
Networking
6:00 pm to 9:00 pm
Amway Grand Plaza
Closed Meeting
6:30 pm to 8:00 pm
Amway Grand Plaza
Closed Meeting
Sunday, August 7
TIME & LOCATION SESSION
7:00 am to 9:30 am
Amway Grand Plaza
Closed Meeting
8:00 am to 5:00 pm
DeVos Place Convention Center
Other
8:30am to 11:00am
DeVos Place Convention Center
Other

We are excited to welcome you to join us on Sunday, August 7 for ESTO Cares. More information is forthcoming. Stay tuned and enjoy this video from 2021.

8:30 am to 11:00 am
DeVos Place Convention Center
Other
11:00 am to 12:30 pm
DeVos Place Convention Center
Other
12:30 pm to 2:00 pm
DeVos Place Convention Center
Other
2:30 pm to 4:30 pm
DeVos Place Convention Center
Peer Open Forum
4:40pm to 5:00pm
DeVos Place Convention Center
Break
4:40 pm to 5:00 pm
DeVos Place Convention Center
Break
5:00 pm to 6:00 pm
DeVos Place Convention Center
Keynote
6:30 pm to 8:00 pm
DeVos Place Convention Center
Networking
8:00 pm to 11:30 pm
Amway Grand Plaza
Networking
Monday, August 8
TIME & LOCATION SESSION
7:45 am to 8:30 am
DeVos Place Convention Center
Networking
8:00 am to 4:00 pm
DeVos Place Convention Center
Other
8:30 am to 9:00 am
DeVos Place Convention Center
General Session
9:00 am to 10:00 am
DeVos Place Convention Center
Keynote
10:00 am to 10:20 am
DeVos Place Convention Center
Break
Brand Marketing
Data & Insights
Diversity, Equity & Inclusion
PR/Communications
Marketing Technology
10:30 am to 11:30 am
DeVos Place Convention Center
Concurrent Session
Brand Marketing
Data & Insights
Diversity, Equity & Inclusion
PR/Communications
Marketing Technology
10:30 am to 11:30 am
DeVos Place Convention Center
State Tourism Staff
10:30 am to 12:00 pm
DeVos Place Convention Center
CEO
12:15pm to 1:00pm
DeVos Place Convention Center
Networking
12:15 pm to 1:00 pm
DeVos Place Convention Center
Networking
1:00pm to 1:30pm
DeVos Place Convention Center
General Session
1:00 pm to 1:30 pm
DeVos Place Convention Center
General Session
1:30 pm to 2:00 pm
DeVos Place Convention Center
General Session
2:00pm to 2:20pm
DeVos Place Convention Center
Break
2:00 pm to 2:20 pm
DeVos Place Convention Center
Break
3:30 pm to 4:30 pm
DeVos Place Convention Center
CEO
Brand Marketing
Data & Insights
Diversity, Equity & Inclusion
PR/Communications
Marketing Technology
3:30 pm to 4:30 pm
DeVos Place Convention Center
Concurrent Session
Brand Marketing
Data & Insights
Diversity, Equity & Inclusion
PR/Communications
Marketing Technology
4:30 pm to 5:30 pm
DeVos Place Convention Center
Networking
5:30 pm to 12:00 am
DeVos Place Convention Center
Other
8:00 pm to 11:30 pm
Amway Grand Plaza
Networking
Tuesday, August 9
TIME & LOCATION SESSION
8:15 am to 9:00 am
DeVos Place Convention Center
Networking
9:00 am to 12:00 pm
DeVos Place Convention Center
Other
9:15 am to 10:15 am
DeVos Place Convention Center
Keynote
10:15 am to 10:45 am
DeVos Place Convention Center
Break
10:30 am to 11:30 am
DeVos Place Convention Center
State Tourism Staff
Brand Marketing
Data & Insights
Diversity, Equity & Inclusion
PR/Communications
Marketing Technology
10:45 am to 11:45 am
DeVos Place Convention Center
Concurrent Session
Brand Marketing
Data & Insights
Diversity, Equity & Inclusion
PR/Communications
Marketing Technology
10:45 am to 12:15 pm
DeVos Place Convention Center
CEO
12:15 pm to 1:15 pm
DeVos Place Convention Center
Networking
1:15 pm to 2:30 pm
DeVos Place Convention Center
General Session
2:30 pm to 2:50 pm
DeVos Place Convention Center
Break
3:30 pm to 4:30 pm
DeVos Place Convention Center
CEO
Brand Marketing
Data & Insights
Diversity, Equity & Inclusion
PR/Communications
Marketing Technology
3:30 pm to 4:30 pm
DeVos Place Convention Center
Concurrent Session
Brand Marketing
Data & Insights
Diversity, Equity & Inclusion
PR/Communications
Marketing Technology
5:00 pm to 6:00 pm
DeVos Place Convention Center
Networking
7:30 pm to 9:30 pm
DeVos Place Convention Center
Other