Program of Events

Take a look at the program of events for ESTO 2018 in Phoenix.
Download a printable program of events here

Speaker Time & Location Session
8:00am to 12:00pm
Mesa, Arizona

Other
ESTO Cares gives back to the communities we visit. Help turn hunger into hope with your own two hands! Volunteers will pack nutritious meals for hungry children around the world at the FEED MY STARVING CHILDREN warehouse in Mesa, Arizona, just 20 minutes from ESTO's host hotel....
11:00am to 6:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro Foyer
Networking
Sponsored by Tempest
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's...
11:00am to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Sonoran D
Networking
11:00am to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Registration East
Other
Sponsored by Longwoods International
Registration is located at the base of the escalators.
1:00pm to 5:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 3-5
Closed Meeting
Sponsored by Sojern.
The business meeting for the National Council of State Tourism Directors is a time for members to review programs and services, discuss strategy and connect on critical policy issues.
NCSTD members only.
2:00pm to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 1-2
Closed Meeting
Sponsored by Sojern.
The Destinations Council Board of Advisors' meeting is a time for members to review programs and services, discuss strategy and connect on critical policy issues.
Destinations Council board members only.
  • Chris
    Adams
    Miles Partnership

  • Laura
    Libby
    Miles Partnership

  • Paul
    Winkle
    Miles Partnership

Multiple Speakers
2:00pm to 3:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 8
General Session
Presented and sponsored by Miles Partnership.
Industry co-ops or participation programs can expand industry engagement, revenue and marketing opportunities for destination marketing organizations.
As a leader in industry co-op...
  • Wendy
    Olson Killion
    Expedia Group Media Solutions

  • Christine
    Walker Scarce
    Expedia Group Media Solutions

Multiple Speakers
2:00pm to 3:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 7
General Session
Presented and sponsored by Expedia Group Media Solutions.
At the session, Expedia Group Media Solutions will share its latest custom research that unpacks trends on the growing category of bleisure travelers, as in those...
  • Amrita
    Gurney
    CrowdRiff

  • Dan
    Holowack
    CrowdRiff

Multiple Speakers
2:00pm to 3:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 9-12
General Session
Presented and sponsored CrowdRiff.
Visuals remain the most influential type of content for today’s travelers, with higher recall and shareability than content without visuals. It can be challenging to satisfy the demand for visual...
  • Michele
    Barnes
    Simpleview

  • Sandee
    Jordan
    Simpleview

  • Adam
    Nutting
    Simpleview

Multiple Speakers
2:00pm to 3:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 6
General Session
Presented and sponsored by Simpleview.
Tourism marketing has changed significantly over the last decade and is on the cusp of another big evolution. New technologies and concepts are becoming a reality including big data,...
3:30pm to 3:45pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon Foyer
Networking
  • Chris
    Adams
    Miles Partnership

  • Laura
    Libby
    Miles Partnership

  • Paul
    Winkle
    Miles Partnership

Multiple Speakers
3:45pm to 5:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 8
General Session
Presented and sponsored by Miles Partnership.
Industry co-ops or participation programs can expand industry engagement, revenue and marketing opportunities for destination marketing organizations.
As a leader in industry co-op...
  • Wendy
    Olson Killion
    Expedia Group Media Solutions

  • Christine
    Walker Scarce
    Expedia Group Media Solutions

Multiple Speakers
3:45pm to 5:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 7
General Session
Presented and sponsored by Expedia Group Media Solutions.
At the session, Expedia Group Media Solutions will share its latest custom research that unpacks trends on the growing category of bleisure travelers, as in those...
  • Amrita
    Gurney
    CrowdRiff

  • Dan
    Holowack
    CrowdRiff

Multiple Speakers
3:45pm to 5:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 9-12
General Session
Presented and sponsored CrowdRiff.
Visuals remain the most influential type of content for today’s travelers, with higher recall and shareability than content without visuals. It can be challenging to satisfy the demand for visual...
  • Michele
    Barnes
    Simpleview

  • Sandee
    Jordan
    Simpleview

  • Adam
    Nutting
    Simpleview

Multiple Speakers
3:45pm to 5:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 6
General Session
Presented and sponsored by Simpleview.
Tourism marketing has changed significantly over the last decade and is on the cusp of another big evolution. New technologies and concepts—including big data, marketing automation and...
Speaker Time & Location Session
8:00am to 6:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Registration East
Other
Sponsored by Longwoods International
Registration is located at the base of the escalators.
8:00am to 6:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro Foyer
Networking
Sponsored by Tempest.
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's Awards...
8:00am to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Sonoran D
Networking
  • Carroll
    Rheem
    Brand USA

8:30am to 9:45am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
General Session
Join Brand USA and learn about the key trends driving inbound tourism, as well as other travel insights including: 

  1. U.S. arrivals data including challenges and expectations

  2. Growth challenges and drivers

  3. Consumer sentiment research

  4. Brand USA's 2019 marketing...
9:00am to 11:00am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 3-5
Closed Meeting
NCSTD members only.
  • Berkeley
    Young
    Young Strategies, Inc.

  • Chuck
    Davison
    Visit SLO CAL

  • Tom
    Kiely
    Visit West Hollywood Travel and Tourism Bureau

Multiple Speakers
10:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
General Session
Sponsored by Mailman X. Powered by the Destinations Council.
DMO and CVBs only.
There are many social issues that destination marketers are confronted with, but three have been at the forefront in recent years: Destination and workforce...
11:30am to 1:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Wildflower B
Closed Meeting
12:30pm to 3:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 13
Closed Meeting
By invitation only.
The STAN meeting at ESTO is the only forum for state Travel Industry Association's to network and learn from colleagues who encounter similar challenges in dealing with state legislatures and congressional delegations. It is a valuable opportunity to pick up new methods...
  • Andrew
    Grossmann
    Travel Oregon

  • Marci
    Ross
    Maryland Office of Tourism Development

Multiple Speakers
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 1-2
Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
With destination development becoming an increasing focus area for state and jurisdictional destination...
  • Greg
    Eckhart
    Travel Oregon

  • Brian
    Said
    Choose Chicago

  • James
    Scoon
    Wyoming Office of Tourism

Multiple Speakers
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Sonoran H-K
Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This is your "Thinking Out Loud" session. Share your sales and marketing creative wisdom, and hear from your peers...
  • Jamie
    Faulkner Mageau
    U.S. Travel Association

  • Colleen
    Floyd
    Arizona Office of Tourism

  • Eric
    Kerr
    Visit Phoenix

Multiple Speakers
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 9-10
Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session focuses on research challenges and opportunities destinations are facing. Discussion...
  • Adam
    Johnson
    Visit Saint Paul

  • Krista
    Orsack
    Sioux Falls Convention & Visitors Bureau

Multiple Speakers
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 7
Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
GDPR… Social Influencers… Big Data… UGC… Email Marketing… Content Distribution… Video… Sequential Retargeting…...
  • Perry
    Baker
    South Carolina Department of Parks, Recreation & Tourism

  • Katy
    Clair
    Travel Oregon

Multiple Speakers
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 8
Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session will focus on two areas that impact all state tourism offices—creating specific marketing campaigns and...
  • Leroy
    Bridges
    Visit St. Petersburg/Clearwater

1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 6
Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
Find out how destinations are highlighting hungry goats, leveraging concierge blitzes and spotlighting...
  • Veronica
    Ramirez
    State of Texas, Office of the Governor, Economic Development and Tourism

1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 3-5
Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session provides an opportunity for open discussion with your state tourism peers. During the session...
  • Brittney
    Gray
    Georgia Tourism

  • Devon
    Harris
    South Carolina Dept. of Parks, Recreation & Tourism

Multiple Speakers
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 11-12
Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session is for all visitor services professionals, from front-line workers to decision-making directors....
4:00pm to 4:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon Foyer
Networking
  • Linda
    Antus
    Cincinnati USA Regional Tourism Network

  • Jamie
    Faulkner Mageau
    U.S. Travel Association

  • David
    Huether
    U.S. Travel Association

Multiple Speakers
4:30pm to 5:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
General Session
Sponsored by Destination Analysts.
Join this session to hear from U.S. Travel experts on research insights, funding defense strategies and economic development. You will walk away with an overview of:

  1. How international travel...
6:30pm to 8:00pm
Phoenix, Arizona
Musical Instrument Museum
Networking
Kick off your ESTO experience by mingling with colleagues and new friends at the opening reception. Enjoy some light hors d'oeuvres and cocktails at the one-of-a-kind MIM, the Musical Instrument Museum. The MIM invites ESTO...
Speaker Time & Location Session
7:00am to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Registration East
Other
Sponsored by Longwoods International
Registration is located at the base of the escalators.
 
7:00am to 6:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro Foyer
Networking
Sponsored by Tempest.
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's...
7:45am to 8:30am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
Networking
  • Roger
    Dow
    U.S. Travel Association

  • Katie
    Denis
    Project: Time Off

  • Debbie
    Johnson
    Arizona Office of Tourism

Multiple Speakers
8:45am to 9:30am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
General Session
  • Dustin
    Garis
    Procter & Gamble

9:30am to 10:30am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
Keynote
Sponsored by Meredith Travel Marketing.Part futurist and part Indiana Jones, Dustin Garis embarked on one of the most extensive research expeditions of its kind, spanning 50 countries across 6 continents. From this, he...
10:30am to 10:50am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon Foyer
Networking
  • Bill
    Geist
    DMOproz

  • Debbie
    Johnson
    Arizona Office of Tourism

  • Scott
    Joslove
    Texas Hotel & Lodging Association

Multiple Speakers
11:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 6
Concurrent Session
Sponsored by TimeZoneOne.
As federal and state government funding sources continue to be reduced, all eyes are turning to occupancy taxes and other tourism funding as the cure for general fund shortages. Now more than ever, tourism leaders need to be...
  • Jasmyn
    Goodwin
    Visit Omaha

  • Tom
    Kiely
    Visit West Hollywood Travel and Tourism Bureau

  • Dan
    Rowe
    Visit Panama City Beach

Multiple Speakers
11:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 1-5
Concurrent Session
Soonsored by TimeZoneOne
DMO marketing campaigns can flip the page forward or flat-out flop. However, how we react to both and what we learn from the them can make our marketing and customer experiences better overall. Hear how Visit Panama...
  • Trever
    Cartwright
    Coraggio Group

  • Matthew
    Landkamer
    Coraggio Group

Multiple Speakers
11:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Sonoran H-I
Concurrent Session
Sponsored by TimeZoneOne.
In this hands-on workshop, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-organization would trigger, and how to...
  • Jake
    Steinman
    North American Journeys

  • Esra
    Calvert
    Virginia Tourism Corporation

  • Susan
    Estler
    Marquette County Convention & Visitors Bureau

Multiple Speakers
11:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 7
Concurrent Session
Sponsored by TimeZoneOne
With a variety of research and analytics platforms out there, how do you make sense of it all? How does research drive your creative execution and how do you present data so it is digestible and understandable...
  • Katie
    Denis
    Project: Time Off

  • Charlene
    Chan
    Hawaii Tourism Authority

  • Kathy
    Janega-Dykes
    Visit Santa Barbara

Multiple Speakers
11:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 9-13
Concurrent Session
Sponsored by TimeZoneOne
 
Mudslides, riots, earthquakes, shootings…there are so many unexpected disasters that have taken place in recent years, and they could easily happen in your destination. The question is, are you prepared? Hear...
  • Laura
    Chmielewski
    Visit San Jose

  • Garrett
    Ruhland
    LiveRamp

  • Brandon
    Meyers
    ADARA, Inc.

Multiple Speakers
11:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 8
Concurrent Session
Sponsored by TimeZoneOne.
The goal of destination marketing has always been to understand potential and existing visitors and engage with them directly. Traditionally, the only marketing channels that have allowed destinations to do this have...
12:15pm to 2:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
Networking
Sponsored by TripAdvisor
Be sure to attend this luncheon to hear the latest from Brand USA. Also, don't miss the presentation of the State Tourism Director of the Year!
 
  • William
    Bakker
    Destination Think!

2:15pm to 3:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
General Session
Sponsored by Mars Petcare's BETTER CITIES FOR PETS™ Program
 
Tourism growth tests the boundaries of the environment and the quality of life for the people who live in popular tourism destinations. In some...
3:15pm to 3:45pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon Foyer
Networking
  • Nancy
    Harhut
    HBT Marketing

4:00pm to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 7
Concurrent Session
Sponsored by Expedia Group Media Solutions.
The emerging field of decision science will soon have a game-changing effect on how marketers communicate. Evidence is uncovered every day by social scientists, neuroscientists and behavioral...
  • Aimee
    Awonohopay
    New Mexico Tourism Department

  • Melissa
    Gogel
    Visit Phoenix

  • Debbie
    Johnson
    Arizona Office of Tourism

Multiple Speakers
4:00pm to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 8
Concurrent Session
Sponsored by Expedia Group Media Solutions
The importance of relationships cannot be overstated, but deep and meaningful connections take something many of us don’t have…time. In this session, three panelists will share their “hacks...
  • Sean
    Bayliss
    International Tourism Resources Group

  • Liz
    Bittner
    Travel South USA

  • Julie
    Gilbert
    Destination Niagara USA

Multiple Speakers
4:00pm to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 9-13
Concurrent Session
Sponsored by Expedia Group Media Solutions
Do you want international visitors in your destination, but you lack an international airport and are not exactly a household name in Asia, Australia, Europe and South America? How you do...
  • Matthew
    Landkamer
    Coraggio Group

  • Trever
    Cartwright
    Coraggio Group

Multiple Speakers
4:00pm to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Sonoran H-I
Concurrent Session
Sponsored by Expedia Group Media Solutions
In this hands-on workshop, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-...
  • Cait
    DeBaun
    Project: Time Off

  • Katie
    Denis
    Project: Time Off

Multiple Speakers
4:00pm to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 1-5
Concurrent Session
Sponsored by Expedia Group Media Solutions 
Join U.S. Travel’s Katie Denis and Cait DeBaun as they dive into the Project: Time Off (P:TO) data that has the power to drive visitation. The P:TO team will share findings from the hot-off-...
  • Craig
    Compagnone
    MMGY Global

  • Kristen
    Jarnagin
    Discover Long Island

  • Rebecca
    Latham
    New Mexico Tourism Department

Multiple Speakers
4:00pm to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 6
Concurrent Session
Sponsored by Expedia Group Media Solutions
Debate Topics:

  1. Destination marketers should advocate for their budgets based on promoting tourism for the destination, and not economic development.

  2. ...
5:00pm to 6:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro Foyer
Networking
Sponsored by Arrivalist.
Catch up with colleagues or mingle with first-time attendees before you hit the town. Libations and light hors d'oeuvres will be served. 
 
  • Laura
    Chmielewski
    Visit San Jose

  • Julie
    Gilbert
    Destination Niagara USA

Multiple Speakers
6:00pm to 7:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Sonoran F
Networking
Have you learned a few tips and tricks over the years that has helped you immensely in your career? Share the wealth during this informal happy hour session. Attendees are encouraged to share their own hacks and how-tos over some cocktails. (This is intended to be a fun follow-up to today's Hacks...
  • Berkeley
    Young
    Young Strategies, Inc.

6:00pm to 7:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Sonoran G
Networking
Have you ever launched a campaign or had an idea that didn't exactly turn out how you expected? Exchange your stories of the good, the bad and the ugly during this informal happy hour session. Attendees are encouraged to share their destination flops over a few cocktails. (This is intended to...
Speaker Time & Location Session
7:30am to 2:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Registration East
Other
Sponsored by Longwoods International
Registration is located at the base of the escalators.
7:30am to 7:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro Foyer
Networking
Sponsored by Tempest. Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's Awards...
8:15am to 9:00am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
Networking
  • Jeff
    Fromm
    FutureCast

9:15am to 10:15am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
General Session
Sponsored by Best Western Hotels & Reorts 
In this provocative session we will:

  1. Review what drives consumer affinity as well as how youth culture trends impact Gen X and Baby Boomers.

  2. See how to leverage...
10:15am to 10:35am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon Foyer
Networking
  • Nancy
    Harhut
    HBT Marketing

10:45am to 11:45am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 7
Concurrent Session
Sponsored by TravMedia.
The emerging field of decision science will soon have a game-changing effect on how marketers communicate. Evidence is uncovered every day by social scientists, neuroscientists and behavioral economists that proves people are...
  • Tom
    Loftus
    VisitPITTSBURGH

  • Nick
    Maniatis
    New Mexico Film Office

  • Natasha
    Bothun
    South Dakota Department of Tourism

Multiple Speakers
10:45am to 11:45am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 6
Concurrent Session
Sponsored by TravMedia.
State tourism offices and city-level DMOs are always pitching their locales to travel media and social media influencers, resulting in earned media and brand-building exposure. In recent years, there’s been a proliferation of...
  • Leroy
    Bridges
    Visit St. Petersburg/Clearwater

  • Vicki
    Bristol
    New Orleans & Company

  • Michaela
    Guzy
    OhThePeopleYouMeet

Multiple Speakers
10:45am to 11:45am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 1-5
Concurrent Session
Sponsored by TravMedia.
Talk to anyone in tourism marketing, communications or public relations and the topic will come up before too long—influencers. Our expert panel of marketing professionals and influencers themselves won’t develop your strategy...
  • Matthew
    Landkamer
    Coraggio Group

  • Trever
    Cartwright
    Coraggio Group

Multiple Speakers
10:45am to 11:45am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Sonoran H-I
Concurrent Session
Sponsored by TravMedia.
In this hands-on workshop, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-organization would trigger, and how to use a...
  • Jeff
    Fromm
    FutureCast

10:45am to 11:45am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 9-13
Concurrent Session
Sponsored by TravMedia.
This is a follow-up to the Tuesday morning general session, presented by Jeff Fromm. 
After personally interviewing ESTO attendees about their top marketing hot buttons, Jeff will discuss the following in...
  • Michael
    Cheng
    Lumen5

  • Jim
    David
    Jim David Photography

  • Charles
    Harris
    Visit Anaheim

Multiple Speakers
10:45am to 11:45am
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 8
Concurrent Session
Sponsored by TravMedia
Video is the most important content form but it is so expensive to produce. It does not have to be. Get a quick overview of how to best create a video strategy that covers video creation and distribution, rights...
12:00pm to 1:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
Networking
Sponsored by HomeAway.
Enjoy lunch with your colleagues and hear about plans for ESTO 2019 from the future host city and state. The winner of the Meredith Travel Marketing Scholarship will also be announced.
 
  • Scott
    Brinker
    chiefmartec.com

1:45pm to 2:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
General Session
Sponsored by MMGY Global
Marketing is being overrun with technology, but that can be a good thing. Marketers must master these new tools to move faster, adapt more quickly, and manage an increasingly complex set of customer experience...
  • Rob
    Torres
    Google

2:15pm to 2:45pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
General Session
Sponsored by MMGY Global 
Consumer expectations are rising and brands are being challenged to deliver helpful, personal and frictionless experiences. At the same time, with the growth of connected devices, the complexity of the marketing...
2:45pm to 3:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon Foyer
Networking
  • Scott
    Brinker
    chiefmartec.com

3:30pm to 4:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 9-13
Concurrent Session
Sponsored by Nomadic Agency.
This is a follow-up to the Tuesday afternoon ESTOx general session, presented by Scott Brinker. 
The marketing world is in the middle of five major disruptions that are reshaping the profession of marketing...
  • Chris
    Adams
    Miles Partnership

  • Amir
    Eylon
    Longwoods International

  • Jeremy
    Harvey
    Visit Savannah

Multiple Speakers
3:30pm to 4:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 6
Concurrent Session
Sponsored by Nomadic Agency.
This session will provide you valuable insights from Longwoods and Miles on why this is a market that continues to grow in numbers and economic impact.  Destinations will share best practices on how to market to...
  • Leroy
    Bridges
    Visit St. Petersburg/Clearwater

  • Vicki
    Bristol
    New Orleans & Company

  • Michaela
    Guzy
    OhThePeopleYouMeet

Multiple Speakers
3:30pm to 4:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 1-5
Concurrent Session
Sponsored by Nomadic Agency.
Talk to anyone in tourism marketing, communications or public relations and the topic will come up before too long—influencers. Our expert panel of marketing professionals and influencers themselves won’t develop your...
  • Cara
    Frank
    Simpleview

  • Charles
    Cunningham
    Sparkloft Media

  • Chad
    Hays
    Visit Phoenix

Multiple Speakers
3:30pm to 4:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 7
Concurrent Session
Sponsored by Nomadic Agency.
With so much going on in digital marketing, finding the time to keep up with new developments can feel overwhelming. Social media has also changed a lot over the past few years. One main difference is that today it is...
  • Matthew
    Landkamer
    Coraggio Group

  • Trever
    Cartwright
    Coraggio Group

Multiple Speakers
3:30pm to 4:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Sonoran H-I
Concurrent Session
Sponsored by Nomadic Agency.
In this hands-on workshop, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-organization would trigger, and how...
  • Michael
    Cheng
    Lumen5

  • Jim
    David
    Jim David Photography

  • Charles
    Harris
    Visit Anaheim

Multiple Speakers
3:30pm to 4:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Canyon 8
Concurrent Session
Sponsored by Nomadic Agency.
Video is the most important content form but it is so expensive to produce. It does not have to be. Get a quick overview of how to best create a video strategy that covers video creation and distribution,...
6:30pm to 7:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro Foyer
Networking
Sponsored by Visit Phoenix and enhancements provided by JW Marriott Desert...
7:15pm to 9:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Grand Saguaro
Networking
Sponsored by Arizona Office of Tourism and Miles Partnership
Join us for the annual Destiny and Mercury Awards Dinner and Presentation that honors marketing excellence for destination...

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