Program of Events

Take a look at the program of events for ESTO 2018 in Phoenix.

 

Speaker Time & Location Session
7:00am to 6:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's Awards Dinner and Presentation.
8:00am to 12:00pm
Mesa, Arizona

Other
ESTO Cares gives back to the communities we visit. Help turn hunger into hope with your own two hands! Volunteers will pack nutritious meals for hungry children around the world at the FEED MY STARVING CHILDREN warehouse in Mesa, Arizona, just 20 minutes from ESTO's host hotel.  Get your tickets today!
11:00am to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Other
11:00am to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
1:00pm to 5:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Closed Meeting
The business meeting for the National Council of State Tourism Directors is a time for members to review programs and services, discuss strategy and connect on critical policy issues. NCSTD members only. Sponsored by Sojern.  
2:00pm to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Closed Meeting
The Destinations Council Board of Advisors' meeting is a time for members to review programs and services, discuss strategy and connect on critical policy issues.   Destinations Council board members only. Sponsored by Sojern.  
2:00pm to 3:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa

General Session
ESTO's four learning labs provide hands-on education and marketing insights that destination marketing organizations can implement within their organization as soon as they get home! This year's presenters are: CrowdRiff, Expedia Group Media Solutions, Miles Partnership and Simpleview. Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
3:30pm to 3:45pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
3:45pm to 5:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa

General Session
ESTO's four learning labs provide hands-on education and marketing insights that destination marketing organizations can implement within their organization as soon as they get home! This year's presenters are: CrowdRiff, Expedia Group Media Solutions, Miles Partnership and Simpleview. Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
Speaker Time & Location Session
7:00am to 6:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's Awards Dinner and Presentation.
8:00am to 6:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Other
8:00am to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
8:30am to 9:45am
JW Marriott Phoenix Desert Ridge Resort & Spa

General Session
9:00am to 11:00am
JW Marriott Phoenix Desert Ridge Resort & Spa

Closed Meeting
NCSTD members only.
  • Berkeley
    Young
    Young Strategies, Inc.

10:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

General Session
Sponsored by Mailman X. Powered by the Destinations Council. DMO and CVBs only.    
12:30pm to 3:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Closed Meeting
The STAN meeting at ESTO is the only forum for state Travel Industry Association's to network and learn from colleagues who encounter similar challenges in dealing with state legislatures and congressional delegations. It is a valuable opportunity to pick up new methods and techniques for strengthening the travel industry in your state, as well as to network with your peers. By invitation only.
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees. 
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees. 
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees. 
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees. 
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees. 
1:30pm to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees. 
4:00pm to 4:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
  • David
    Huether
    U.S. Travel Association

4:30pm to 5:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa

General Session
Hear from the vice president of research at the U.S. Travel Association, and a panel of experts on new and compelling travel industry research.
6:30pm to 8:30pm
Phoenix, Arizona
Musical Instrument Museum
Networking
Kick off your ESTO experience by mingling with colleagues and new friends at the opening reception. Enjoy some light hors d'oeuvres and cocktails at the one-of-a-kind MIM, the Musical Instrument Museum. The MIM invites ESTO attendees to explore a global collection of more than 6,600 instruments collected from around 200 of the world’s countries and territories—and try your hand at playing a few!  
Speaker Time & Location Session
7:00am to 4:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Other
7:00am to 6:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's Awards Dinner and Presentation.
7:45am to 8:30am
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
  • Roger
    Dow
    U.S. Travel Association

8:45am to 9:30am
JW Marriott Phoenix Desert Ridge Resort & Spa

General Session
  • Dustin
    Garis
    Procter & Gamble

9:30am to 10:30am
JW Marriott Phoenix Desert Ridge Resort & Spa

Keynote
Part futurist and part Indiana Jones, Dustin Garis embarked on one of the most extensive research expedition of its kind, spanning 50 countries across 6 continents. From this, he uncovered the most powerful global trends that impact the future of travel for both leisure and business. This includes the "Life Profit" concept, which redefines the way people measure their life—not in dollars, but rather by richness of memorable experiences.
10:30am to 10:50am
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
  • Debbie
    Johnson
    Arizona Office of Tourism

11:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Concurrent Session
  • Steven
    Paganelli, CDME
    TripAdvisor

  • Rebecca
    Latham
    New Mexico Tourism Department

  • Debbie
    Johnson
    Arizona Office of Tourism

Multiple Speakers
11:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Concurrent Session
The importance of relationships cannot be overstated, but deep and meaningful connections take something many of us don’t have…time.
  • Matthew
    Landkamer
    Coraggio Group

  • Trevor
    Cartwright
    Coraggio Group

Multiple Speakers
11:00am to 12:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Concurrent Session
In this hands-on workshop, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-organization would trigger, and how to use a reorganization to meet business objectives. Topics covered will include: aligning your structure to your strategic plan, current trends for team structures, how to apply decision criteria to guide the design process, and when and how to engage employees in the process.
12:15pm to 2:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
Be sure to attend this luncheon to hear the latest from Brand USA. Also, don't miss the presentation of the State Tourism Director of the Year and the Destinations Council DMO Rising Star awards. Sponsored by TripAdvisor
2:15pm to 3:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa

General Session
ESTO is taking the famous ESTO Debates to the main stage! Mark your calendars for this action-packed entertainment. Check back in to see what featured debate topics our debaters have in store.
3:15pm to 3:45pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
  • Nancy
    Harhut
    HBT Marketing

4:00pm to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Concurrent Session
The emerging field of decision science will soon have a game-changing effect on how marketers communicate. Evidence is uncovered every day by social scientists, neuroscientists and behavioral economists that proves people are hardwired to behave in certain ways. And even though consumers THINK they are in control, the fact is UP TO 95 percent of their purchase decisions are made subconsciously. Even more importantly, these automatic behaviors can be prompted!
  • Sean
    Bayliss
    International Tourism Resources Group

  • Lizz
    Bittner
    Travel South USA

  • Julie
    Gilbert
    Destination Niagara USA

  • Dan
    Howard
    Park City, Utah Chamber & Visitors Bureau

  • Mark
    Newman
    Indiana Office of Tourism Development

Multiple Speakers
4:00pm to 5:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Concurrent Session
Do you want international visitors in your destination, but you lack an international airport and are not exactly a household name in Asia, Australia, Europe and South America? How you do grow your reputation and increase visitor numbers on a small, limited budget?
5:00pm to 6:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
Catch up with colleagues or mingle with first-time attendees before you hit the town. Libations and light hors d'oeuvres will be served.  
6:00pm to 7:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
Have you learned a few tips and tricks over the years that has helped you immensely in your career? Share the wealth during this informal happy hour session. Attendees are encouraged to share their own hacks and how-tos over some cocktails.
6:00pm to 7:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
Have you ever launched a campaign or had an idea that didn't exactly turn out how you expected? Exchange your stories of the good, the bad and the ugly during this informal happy hour session. Attendees are encouraged to share their destination flops over a few cocktails.
Speaker Time & Location Session
7:00am to 7:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's Awards Dinner and Presentation.
7:30am to 2:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa
Main Lobby
Other
  • Jeff
    Fromm
    FutureCast

9:15am to 10:15am
JW Marriott Phoenix Desert Ridge Resort & Spa

General Session
In this provocative session we will:
  1. Review what drives consumer affinity as well as how youth culture trends impact Gen X and Baby Boomers.
  2. See how to leverage content to consumers who crave information long before they arrive at their destination.
  3. Think about amplification opportunities since your visitors will recruit future visitors.
  4. Look for innovation opportunities and learn about the role innovation plays in searching and selecting a destination.
 
  • Nancy
    Harhut
    HBT Marketing

10:45am to 11:45am
JW Marriott Phoenix Desert Ridge Resort & Spa

Concurrent Session
The emerging field of decision science will soon have a game-changing effect on how marketers communicate. Evidence is uncovered every day by social scientists, neuroscientists and behavioral economists that proves people are hardwired to behave in certain ways. And even though consumers THINK they are in control, the fact is UP TO 95 percent of their purchase decisions are made subconsciously. Even more importantly, these automatic behaviors can be prompted!
  • Matthew
    Landkamer
    Coraggio Group

  • Trevor
    Cartwright
    Coraggio Group

Multiple Speakers
10:45am to 11:45am
JW Marriott Phoenix Desert Ridge Resort & Spa

Concurrent Session
In this hands-on workshop, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-organization would trigger, and how to use a reorganization to meet business objectives. Topics covered will include: aligning your structure to your strategic plan, current trends for team structures, how to apply decision criteria to guide the design process, and when and how to engage employees in the process.
12:00pm to 1:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
Enjoy lunch with your colleagues and hear about plans for ESTO 2019 from the future host city and state. The winner of the Meredith Travel Marketing Scholarship will also be announced. Sponsored by HomeAway  
  • Scott
    Brinker
    chiefmartec.com

1:45pm to 2:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa

General Session
Marketing is being overrun with technology, but that can be a good thing. Marketers must master these new tools to move faster, adapt more quickly, and manage an increasingly complex set of customer experience touchpoints. Marketing technology expert, Scott Brinker, will explain how to carve a clear path through that complexity to effectively harness this innovation and deliver compelling marketing in a digital world.
  • Rob
    Torres
    Google

2:15pm to 2:45pm
JW Marriott Phoenix Desert Ridge Resort & Spa

General Session
2:45pm to 3:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
3:30pm to 4:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Concurrent Session
With so much going on in digital marketing, finding the time to keep up with new developments can feel overwhelming.
  • Jeff
    Fromm
    FutureCast

3:30pm to 4:30pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Concurrent Session
This is a follow-up to the Tuesday morning general session, presented by Jeff Fromm.  After personally interviewing members of ESTO about marketing hot buttons, Jeff will discuss the following in his follow-up concurrent session:
  1. Why consumers amplify in social
  2. Using content marketing effectively
  3. What are the common causes of friction and how can travel brands reduce friction
   
6:30pm to 7:15pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
In Phoenix, somewhere between a saguaro selfie and a poolside cabana are friendly dive bars to explore, great music to discover and street art to stumble upon—all wrapped in a colorful desert backdrop. As the sun sets on ESTO 2018, don your best purples, pinks, oranges, yellows and blues and channel the energy of a spectacular Sonoran Desert sky. Sponsored by Visit Phoenix  
7:15pm to 9:00pm
JW Marriott Phoenix Desert Ridge Resort & Spa

Networking
Join us for the annual Destiny and Mercury Awards Dinner and Presentation that honors marketing excellence for destination marketing organizations. This year's theme is "Sunrise to Sunset." Arizona’s skies defy understanding or description. Subtly shifting from creamy blues to fierce saffron hues to impossibly star-studded, it’s a mesmerizing sight that somehow encompasses the Grand Canyon State’s diverse experiences. Here, wide-open skies stir big possibilities and even bigger dreams—providing the perfect backdrop for celebrating tourism’s best.

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.