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Schedule at a Glance

Learn more about the program

U.S. Travel’s ESTO 2024 program is designed to Ignite your Spark – to grow, learn, and connect. In addition to this year’s main stage showcasing dynamic, captivating, and can’t-miss speakers, during concurrent sessions, you’ll have the opportunity to select from curated content across one of the following four content paths.

Accelerating Growth: Designed to make you as a marketer smarter, prepared for the future, and ready to capitalize on new growth opportunities.  

Impactful Insights: Designed to dive into what's happening in the broader landscape and discuss the trends impacting the travel industry. 

Destination Evolution: Designed to better position your destination and succeed in attracting visitors. 

Leading Forward: Designed for CEOs and CMOs to collaborate, network, and learn from one another through custom workshops and content addressing the issues keeping leadership up at night.

View the program at a glance below and check back for the full program with session descriptions and details.

SATURDAY, AUGUST 10

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10:00 a.m.12:00 p.m.Bootcamp for new State Travel Directors (by invitation only)
12:00 p.m.5:00 p.m.NCSTD Lunch and Meeting (by invitation only)
3:00 p.m.5:00 p.m.Registration
6:00 p.m.9:00 p.m.NCSTD Reception and Dinner (by invitation only)

SUNDAY, AUGUST 11

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8:00 a.m.10:00 a.m.ESTO Cares
8:30 a.m.5:30 p.m.Registration
9:00 a.m.10:00 a.m.NCSTD Membership Update (invite only)
10:00 a.m.12:00 p.m.Brand USA Roundtable Discussion (invite-only)
10:00 a.m.12:00 p.m.Destination Immersions
10:00 a.m.2:00 p.m.Wellness Lounge
10:00 a.m.5:30 p.m.Destiny and Mercury Awards Lounge, Engagement Zones
1:00 p.m.2:30 p.m.Peer Open Forums
2:30 p.m.4:00 p.m.Solutions Hubs
4:15 p.m.5:15 p.m.Creative Education Session
5:45 p.m.7:15 p.m.ESTO Summer Block Party

*Please note: lunch is on your own for this day.

MONDAY, AUGUST 12

Destination Day, sponsored by Hopper.

Make sure to wear your favorite destination attire!

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7:00 a.m.4:00 p.m.Registration, Destiny and Mercury Awards Lounge, Engagement Zones
8:00 a.m.8:45 a.m.Networking Breakfast
8:45 a.m.9:15 a.m.Welcome Remarks and Entertainment
9:15 a.m.10:15 a.m.Opening Keynote
10:15 a.m.11:00 a.m.Morning Keynote
10:30 a.m.1:30 p.m.Wellness Lounge
11:00 a.m.11:30 a.m.Networking Beverage Break
11:30 a.m.12:30 p.m.All Access Concurrent Sessions & CEO/CMO Session
12:30 p.m.1:45 p.m.Networking Lunch
1:45 p.m.2:20 p.m.Afternoon Keynote
2:20 p.m.2:55 p.m.Afternoon Keynote
2:30 p.m.4:30 p.m.Wellness Lounge
2:55 p.m.3:25 p.m.Networking Beverage Break
3:25 p.m.4:25 p.m.All Access Concurrent Sessions & CEO/CMO Session
4:30 p.m.Open Evening

TUESDAY, AUGUST 13

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7:30 a.m.2:00 p.m.Registration
7:30 a.m.4:00 p.m.Destiny and Mercury Awards Lounge and Engagement Zones
8:30 a.m.9:15 a.m.Networking Breakfast
9:15 a.m.10:00 a.m.Morning Keynote
10:00 a.m.11:00 a.m.Morning Keynote
10:30 a.m.1:30 p.m.Wellness Lounge
11:00 a.m.11:30 a.m.Networking Beverage Break
11:30 a.m.12:30 p.m.All Access Concurrent Sessions & CEO/CMO Session
12:30 p.m.1:45 p.m.Networking Lunch
1:45 p.m.2:55 p.m.Afternoon Keynotes
2:30 p.m.4:30 p.m.Wellness Lounge
2:55 p.m.3:25 p.m.Networking Beverage Break
3:25 p.m.4:25 p.m.All Access Concurrent Sessions
6:15 p.m.8:15 p.m.Destiny and Mercury Awards Dinner and Presentation

Please note, schedule subject to change.